An easy and effective domain strategy incorporates search words into the URL. Don’t use domain names that are similar to the name and brand of your competitors.

You may also wish to register a domain name that includes the name of your city. Example: brownfuneralhomekingston.com. This will be indexed first overall by search engines because it matches the keywords of the domain name. Use the same strategy with sub-domains. Example: kingston.brownfuneralhome.com

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