Heartfelt Sympathies offers respectful memorial options for families that demonstrate the love and support of family members and friends when they are needed most. This secure, online portal to personalized products allows visitors to order flowers, memorial cards, and send sympathy baskets.

FrontRunner develops solutions that provide a higher standard of service for our clients and more importantly, to the families and communities they serve. The Heartfelt Sympathies program is designed to be disconnected from the aggressive, overly commercialized approach of a typical “Sympathy Store”, which routinely offends the public and ultimately serves to lose business for funeral homes. Heartfelt Sympathies protects the reputation of funeral firms by providing dignified and respectful options that families deserve.

The Heartfelt Sympathies program works in tandem with the Book of Memories®. Not only do firms receive the highest commissions available, but a portion of the generated funds helps subsidize the Book of Memories to ensure the memorial websites remain in perpetuity. Providing the Book of Memories to your families and communities without cost to them or your firm generates a loyalty that is priceless.

The Heartfelt Sympathies store also stand outs from other programs by capturing flower orders and permanently highlighting them, along with the sender’s words of support to the family, within the Book of Memories. As well, it instantly creates a Sympathy Card that features the flower order sent to the family. This creates the ultimate tribute and encourages visitors to select this over any other flower fulfilment option.

Heartfelt Sympathies is just one more example of how FrontRunner makes the ordinary extraordinary and why so many leading funeral homes choose FrontRunner over any other technology company.

For more information about your Heartfelt Sympathies account, please refer to the Flower Log from your Main > SimplyOne page.

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